Thrive and Shine Coaching

Thrive and Shine Coaching is a service driven by Phoebe Lay who helps female entrepreneurs starting out in business to get heart-centered and purpose driven. By creating the right foundation blocks and
building a solid system and plan for your start-up, Thrive and Shine Coaching aims at helping women succeed in Business long-term.

"When we are heart-centred and soul driven, that's when we start to thrive."

Coaching entrepreneurs to
thrive and shine
in business...

About The Founder

Phoebe Lay is the founder of Thrive and Shine Coaching, a business consultancy helping female entrepreneurs start and scale their new businesses. Phoebe combines her expertise in human behaviour and coaching with her business experience to help women who are starting out in business have the confidence to succeed.

"As a life coach I help women learn to say yes to themselves, to leave the fear and the negative self talk behind and embrace everything that they aim for. I combine business strategy mentoring with coaching on self-love, how to take strategic action even in the face of fear and how to overcome procrastination and overwhelm in the early stages of business."

Thrive and Shine Coaching offers a free, no-obligation first session for you to decide if Phoebe is the right coach for you."

Say YES to a journey to Thrive and Shine!

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Personal Bio

Hey there beautiful!
I’m so glad you want to find out more about me
and my journey.

Grab yourself a cup of tea and let’s get cosy as I tell you a little more...

My intention is help you figure out your dreams. To find out your life calling and share with you as much wisdom and knowledge as I can to help you create the life that you want. Because at the end of the day, life’s too short just to dream. Let’s turn those fantasies into a reality!

I am a girl with a “go get it” mentality. For as long as I can remember, I have always gone for the things I desire, taken risks without too much hesitation and given the things that I hope for a good hot go! From moving overseas and working in Europe, to starting my own Matcha business and creating a social enterprise that donates to human trafficking victims, if it feels right and it sounds pretty amazing, I’ll usually just do it.

From a young age my mum taught me that if I wanted something badly, nothing should get in the way. I am the only one who can define my own future. I watched my mum go from being a woman who was titled “housewife” to being a thriving entrepreneur, taking charge of her life and following her dreams one step at a time. From starting as a single mum with nothing but an education that she couldn’t even apply in Australia to living her dream and becoming one of the best business women in the Asian beauty industry in Melbourne, she showed me that woman aren’t bound by their circumstances.

I am an adventure seeker, a Christian, a massive foodie, a traveller. I am a Melbourne girl who is living her dreams, a former coffee snob turned matcha lover, a fitness enthusiast, healthy lifestyle lover, a photographer, radiographer turned soultrepreneur, founder of Matcha Sisters now life coach. I wake up each morning with the intention to love myself and everyone around me.

“I believe that we are equipped to create an inspiring reality”

I believe we are created to live a full life. Not to play it small or work an uninspiring job where everyone complains and you are left wondering why you do what you do, motivated by that next escape holiday and paying off the mortgage.

  • Natalie Waters
    I have had some limitations within taking my business forward and not believing in my own capability and abilities. Phoebe has been an absolute gem working with me to instil a new more empowering mindset and more realistic beliefs. She has also been influential in working with me on the topic of balance and being ok with enjoying family time versus business time. She has been brilliant for me and I urge anyone that is thinking of getting a business coach, mentor or just an accountability buddy to contact Phoebe, she was awesome!
    Natalie Waters
  • Daniela Santa Cruz
    I approached Phoebe because I wanted some clarity on how to define my business' niche and avatar and she came across very knowledgeable to me on this aspect and she was also open to assist me.
    Phoebe’s friendly style along with the specific questions she asked me and the insights she shared with me helped me to narrow down my niche and get great clarity on my avatar.
    It also boosted my confidence with moving forward with my business. I loved the experience!!
    I highly recommend her to anyone who is starting up an enterprise or business.
    Thank you, Phoebe!
    Daniela Santa Cruz
  • Yun Zia
    I've just been made redundant and working out my next steps. I found Phoebe at the right time and she's been great in helping manage this transitional period. There is absolutely no judgement and she's always so bubbly and cheerful (not the annoying type!) that you'd be so motivated after that!
    Yun Zia